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Yoyo Jeans
Editorial
Academic Project
Archigraphic Production
2019-01
Based on the visual identity of the Yoyo Jeans brand, a brief for the store was created taking into account all its conceptualization and making a deep investigation about its origin, development and approach as a brand in front of the market, its niche and evolution through the years, highlighting on each page of the brief their clothing production and their advertising campaigns that both identify and differentiate them.
Tools
Brief cover
Photoshop
Illustrator
InDesign
Inner pages
Inner pages
Inner pages
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